"Over the years, my responsibilities grew to include selling ads, finding guests, and building a membership site. I couldn’t do it all, so I hired Arie Desormeaux, a full-time producer who preinterviews guests.
I started asking interviewees to schedule calls with her before booking their interviews. My goal was to save time, but I quickly realized a bigger benefit. Having another perspective improves the quality of the preinterview. I grew up in New York, where bluntness and speed were prized. Arie has a softer touch, so guests open up to her."
- Andrew Warner,
Author + Founder, Mixergy.com